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The campaign seems to have been kicked off with a massive hit on Google's hot trends. In my opinion, the surge in popularity seems to be largly controlled as it spiked at about 4AM PST and then suddenly dropped to nothing. With a contest like this, you would think they would pick a term like "Tweet yourself to Hawaii" to promote. strangely enough, they went for Marriott Hawaii. Perhaps they were looking for more bang for their buck. Use something generic like that and bloggers will likely think something happened at the Marriott Hotel in Hawaii.
As for the Marriott Hawaii Tweet Yourself to Hawaii contest... I'll pass. Perhaps they will serve some Canned ham at the party. :P
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